Advertising Operations Manager


For inquiries or to apply, please contact Alex Fanelli (alexandra@empyr.com).

 

POSITION SUMMARY  

The primary responsibility of this position is to ensure merchant advertising campaigns are properly defined, coordinated, and executed and that all necessary data for post-campaign analysis and attribution is acquired to ensure client success and renewals. This position is an integral piece in the success of launching digital campaigns as well as ensuring proper tracking and data collection needed for post campaign success reporting.

The Ad Ops Manager must be smart, energetic, and organized professional with excellent problem-solving skills and the ability to multitask in a fast paced and challenging work environment. This position will be essential to build out both operations and client success to ensure smooth execution of online campaigns pre-launch as well as client retention post campaign launch. Experience in lower funnel customer acquisition strategies and execution are a plus.

 

DUTIES & RESPONSBILITIES 

  • Campaign Strategy and Definition

    • Understand media plan objectives and suggest framework for campaign setup which will directly translate into reporting and performance outputs

    • Work with media, sales, and analytics teams at the onset of a campaign to identify and implement all creative and technical requirements, including acquisition of data to onboard properly, budget allocations, offer structures, etc.

    • Coordinate with 3rd party partners for campaign planning, campaign launch, and data requests.

    • Work with the sales team and client partners to recommend necessary creative changes

    • Assist in the development of new internal products and in the vetting and onboarding of new third-party ad platforms

    • Develop and maintain client creative libraries and ensure clean and up to date documentation on tracking, pixels, and creative mapping

    • Document best practices and seek out opportunities to improve existing processes to increase client retention and account growth.

  • Campaign Knowledge and Execution

    • Spearhead client onboarding to ensure a smooth onboarding process with implementation and tracking

    • Demonstrate multi-tasking ability; keep multiple projects on-track.

    • Launch campaigns, provide Q&A and troubleshoot any technical issues

    • Support teams in preparing and delivering assets to publisher partners; handle all aspects of tracking integrations; ensuring required data is accessible from partners so BI / CSMs can provide required campaign analysis

    • Act as an in-house platform expert and escalation point on product and technology issues

    • Manage campaign timelines and deliverables across internal and external teams

    • Serve as the technical authority for all technical issues involved in running online ad campaigns (experience in CPA, CPV, or online to offline attribution strategies preferred)

    • Able to troubleshoot tracking issues and work with client teams to provide instructional and support related to pixel implementation

  • Digital Media Partner Management

  • Manage relationships with external vendors such as Financial Institution Partners, DSPs, DMPs, verification vendors, rich media companies, media publishers, etc.

  • Comfortable working with verification vendors such as IAS, Placed, Nielsen, and Milward Brown

  • Comfortable working with 3rd party tracking and targeting pixels based on partner specifications, client site, and overall campaign needs

REQUIREMENTS

EDUCATION:  Bachelor’s Degree or equivalent. 

RIGHT TO WORK: Must have legal right to work in the USA.

EXPERIENCE:

✓      3-5 years’ experience in digital media and/or digital advertising operations (preferably Fortune 1000 and/or agency experience)

✓     Experience in ad-serving technologies such as DCM

✓     Experience with Google Tag Manager, Google Analytics, GDN/AdWords

✓     Experience working directly with advertising agencies (AOR) and Fortune 1000 clients for media campaigns

✓     Incredible focus and attention to detail

✓     Must have strong Excel skills

✓     Ability to work independently as well as being a team player

✓     Excellent writer and verbal communication skillsets

✓     Effective problem-solving skills

✓     Exceptional organization and project management skills

✓     Ability to prioritize and multi-task

✓     NICE TO HAVES: experience in marketing to large national brick and mortar companies; experience in card-linked offers marketing; prior experience with CPV and various attribution platforms

COMPETENCIES

✓     Motivated

✓     Organized

✓     Detail Oriented

✓     Thrives in dynamic, fast-paced environment

ABOUT EMPYR

Empyr powers online-to-offline (O2O) card-linked marketing programs for some of the world’s largest websites and apps. Direct integration with the three leading credit card associations (Visa, Mastercard, AmericanExpress) make it possible for online consumers to earn rewards at offline merchants by simply paying with a linked debit or credit card, while simultaneously generating revenue for online publishers and providing online to offline attribution to advertisers.  We trademarked a new form of digital advertising, CPR ® (Cost Per Revenue), which leverages our 100% attribution solution and lets brands advertise on the best websites and apps and only pay for in-store sales. An advertiser’s commitment to budget is entirely tied to the ROI.

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