1 Comment

Empyr and Umbrella Partner to Help Agencies Open New Revenue Streams from O2O Commerce

Umbrella’s 3,000+ member agencies can now diversify their solution set and address the evolving marketing needs of local businesses with access to Empyr’s CPR™ (Cost Per Revenue) O2O platform.

SAN DIEGO, Calif. (September. 18, 2017)Empyr, the fast-growing online-to-offline (O2O) commerce and marketing company, and Umbrella Micro Enterprises, a leading provider of marketing  solutions for agencies, have partnered to bring Empyr’s CPR™ (Cost Per Revenue) platform to Umbrella’s 3,000+ member agencies.

“Today’s marketing agencies are challenged to keep up with the latest technologies and best practices for addressing the evolving marketing needs of their local business customers,” said Jon Carder, CEO and Co-Founder, Empyr. “We are excited to be partnering with Umbrella to provide its member agencies access to new and recurring O2O revenue streams with our CPR platform, one of the easiest advertising platforms to manage.  What’s more, CPR will enable these agencies to demonstrate ad spend ROI to their clients, who will only pay a percentage fee for in-store sales attributed to their digital offers.”

“Umbrella helps marketing agencies grow by providing access to leading technology brands, which makes Empyr an important addition to our family of solutions,” said Itamar Shafir, CEO, Umbrella Micro Enterprises. “We are thrilled to be able to bring the power of O2O marketing to our member agencies with Empyr’s CPR platform, which will help them drive down the cost of sales, grow margins and increase customer retention.”

Through the partnership with Empyr, Umbrella’s member agencies will be able to diversify their service offerings with the addition of CPR, which their local business customers can use to market online and only pay a fee for in-store sales. CPR enables local businesses to promote offers across Empyr’s growing network of 1,500+ websites and apps, with access to 256 million consumers. The platform provides 100% attribution from an online offer to in-store sales, tracking real-time debit and credit card transactions without any POS integration or staff involvement.

For more information about Empyr’s CPR platform, visit: https://www.empyr.com/advertiser#pay-per-sale.

About Umbrella
Umbrella Micro Enterprises is the #1 choice for starting and expanding an online marketing business in partnership with known tech-brands. Learn more about Umbrella at https://www.umbrellaus.com/.

About Empyr
Empyr powers CPR™, a Cost Per Revenue performance marketing platform with 100% attribution from an online consumer to an in-store sale. CPR combines the power of customer rewards and card-linked technology to deliver real-time tracking that enables marketers to advertise online and pay only for in-store revenue. Empyr reaches 256 million consumers through its growing network of partners including Yelp, Coupons.com, and Swagbucks, as well as over 1,500 websites and apps.

1 Comment


Empyr Introduces CPR: Cost-Per-Revenue O2O Performance Marketing

CPR allows national brands and SMBs to move beyond clicks and impressions when advertising online, and only pay for in-store sales attributed to their ads.