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Empyr and Vendasta Announce Partnership to Bring Online-to-Offline Marketing to Local Businesses

Vendasta to offer Empyr’s CPR™ marketing platform to 2,000+ agencies and media companies serving millions of local businesses on the Vendasta platform.

SAN DIEGO, Calif. (June 13, 2017)Empyr, the fast-growing online-to-offline (O2O) commerce and marketing platform, and Vendasta, the leading platform for selling digital solutions to local businesses, have partnered to bring Empyr’s CPR™ (cost-per-revenue) performance marketing to the 2,000+ agencies and media companies that serve millions of local businesses on the Vendasta platform.

CPR enables local businesses and national brands to advertise online and only pay a fee for in-store sales. Local businesses and brands are marketed across Empyr’s growing network of 1,500+ websites and apps. CPR uses the power of card-linked technology to track real-time debit and credit card transactions without any POS integration or staff involvement.

“We are excited to be partnering with Empyr, a company that is at the forefront of online-to-offline marketing innovation,” said Brendan King, CEO, Vendasta. “Its CPR platform opens up new revenue streams for our agency and media company partners and enables local businesses to track a customer from an online ad to an in-store sale. By adding CPR to our Marketplace, agencies can continue to diversify their product offering—a key advantage since the needs of local businesses are evolving every day. Since Empyr’s CPR platform tackles one of the biggest challenges out there—attribution—it's a great addition to our collection of curated products and services."

“Vendasta is the leading platform for selling digital solutions to local businesses, which makes them an ideal partner to help us expand upon the thousands of local businesses already benefiting from Empyr,” said Jon Carder, CEO and Co-Founder, Empyr. “Together we’ll bring CPR to the forefront of digital advertising for all types of local businesses, from restaurants to retail stores.”

Vendasta offers a marketplace of rebrandable products and a platform that empowers agencies to acquire, retain and grow customers. The agency platform offers a suite of sales tools and marketing automation capabilities to help agencies drive down their cost of sales and increase margins and customer retention.

For more information about Empyr’s CPR platform, visit: https://www.empyr.com/advertiser#pay-per-sale.

About Vendasta
Vendasta is the #1 platform for agencies to sell digital solutions to local businesses. Over 2,000 platform customers with a combined salesforce of 8,500 strong use Vendasta to serve and market to millions of local businesses around the world. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing in North America by Deloitte the past 2 years. Listed on the Canadian Business Magazine’s Profit 500 and winner of numerous local business awards, including Business of the Year for 2016, Vendasta employs a growing team of 240 across Canada and the United States. For more information, visit http://www.vendasta.com.

About Empyr

Empyr powers online-to-offline (O2O) marketing programs for some of the world’s largest websites and apps. The company is redefining O2O performance marketing by combining the power of card-linked technology and customer loyalty in its CPR™ (Cost Per Revenue) platform. Empyr enables brands to advertise offers online such as 10% cash back and pay only for in-store sales. CPR takes the guesswork out of calculating advertising ROI with 100% attribution from an online ad to an in-store sale and incremental lift analysis. Direct integrations with all three leading credit card associations make it possible for online consumers to redeem offers at offline merchants such as restaurants and retail stores, in a frictionless way, simply by paying with a debit or credit card. Empyr’s growing network of partners currently includes Yelp, LivingSocial, Coupons.com, Swagbucks and over 1,500 other websites and apps.

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Empyr Introduces CPR: Cost-Per-Revenue O2O Performance Marketing

CPR allows national brands and SMBs to move beyond clicks and impressions when advertising online, and only pay for in-store sales attributed to their ads.

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